Top 5 Pixel Games Performance on Unified Platform in New Zealand, Q2 2025

In the second quarter of 2025, the performance of the top pixel games in New Zealand demonstrated notable trends across downloads, revenue, and active users on a unified platform. Here's a closer look at how these games fared:

Color by Number：Coloring Games saw a steady increase in weekly revenue, peaking at approximately $443 in mid-May. Weekly downloads experienced a significant surge in the last week of June, reaching 2.1K, while active users climbed from 2K to over 5K by the end of the quarter.

Melon: Sandbox maintained consistent weekly revenue, averaging around $300. Downloads saw a notable increase, peaking at 1.1K in the final week of June. Active users steadily increased from 23.2K to over 26K throughout the quarter.

Tomb of the Mask: Pixel Maze experienced fluctuations in weekly revenue, with a peak of $139 in early June. Downloads remained relatively stable, with a peak of 960 in mid-May. Active users hovered around 18K, with a slight dip mid-quarter before rebounding.

Cup Heroes saw weekly revenue peaking at $885 in mid-June. Downloads, however, showed a declining trend, dropping to around 500 by the end of the quarter. Active users remained stable, averaging around 5.5K.

Black Mirror: Thronglets had a unique launch pattern, with downloads peaking at over 3K in mid-April. Revenue was minimal, with occasional peaks, and active users dropped from 3K to just over 200 by the quarter's end.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic mobile gaming market in New Zealand, illustrating both opportunities and challenges for developers in the pixel games category. For more in-depth analysis, visit Sensor Tower's website.